When your thyroid gland produces too much thyroid hormone during pregnancy, it creates a condition called hyperthyroidism. While this affects only a small percentage of pregnant women, the implications can be serious for both mother and developing baby if left unmanaged. Understanding what hyperthyroidism means for your pregnancy can help you work with your healthcare team to protect your health and your baby’s development.
How Common Is Hyperthyroidism in Pregnant Women?
Between 0.1% and 1% of pregnant women experience hyperthyroidism. That means roughly 1 in every 100 to 1,000 pregnancies involves an overactive thyroid. While these numbers might seem small, thousands of families each year face decisions about managing this condition during pregnancy.
The most common cause during pregnancy is Graves’ disease, an autoimmune condition where your body produces antibodies that overstimulate the thyroid gland. Some women also experience gestational transient thyrotoxicosis, a temporary form of hyperthyroidism that typically appears in early pregnancy and often resolves on its own. This temporary version differs from Graves’ disease because it doesn’t involve the same antibodies and usually doesn’t require medication.
What Hyperthyroidism Does to a Pregnant Woman’s Body
An overactive thyroid during pregnancy puts significant stress on your body at a time when it’s already working harder than usual. The excess thyroid hormone speeds up your metabolism and affects multiple organ systems, creating risks that extend beyond typical pregnancy discomforts.
Uncontrolled hyperthyroidism increases your risk of miscarriage and pregnancy loss. Your heart works overtime, which can lead to dangerous complications like maternal heart failure. Blood pressure problems become more likely, including gestational hypertension and preeclampsia, a serious condition characterized by high blood pressure and signs of organ damage.
The placenta, which nourishes your baby throughout pregnancy, faces increased risk of abruption when hyperthyroidism isn’t controlled. Placental abruption means the placenta separates from the uterine wall too early, potentially cutting off your baby’s oxygen and nutrient supply. You’re also more likely to go into preterm labor, delivering your baby before their body has fully developed.
Perhaps most concerning is thyroid storm, a life-threatening crisis where thyroid hormone levels spike dangerously high. This rare but serious emergency causes fever, rapid heart rate, confusion, and can lead to organ failure. Women with thyroid storm often require intensive care to stabilize their condition.
How Hyperthyroidism Affects the Developing Baby
Your baby depends entirely on the environment you provide through the placenta. When your thyroid produces too much hormone, it doesn’t just affect you. The excess hormone, along with antibodies your body produces in Graves’ disease, can cross the placenta and directly impact your baby’s development.
Babies exposed to uncontrolled maternal hyperthyroidism face elevated risks for premature birth. Their growth inside the womb may slow, a condition called intrauterine growth restriction, leaving them smaller than they should be at any given stage of pregnancy. This often results in low birth weight at delivery, which brings its own set of health challenges.
Your baby’s heart rate may become abnormally fast, a condition called fetal tachycardia. In severe cases, fluid can accumulate in the baby’s body, causing fetal hydrops, a serious condition that indicates the baby’s organs are struggling. The baby may develop a goiter, an enlarged thyroid gland visible on ultrasound, as their own thyroid tries to respond to the hormonal imbalance.
Cardiac failure can develop in the fetus when the heart can’t keep up with the demands placed on it. The risk of stillbirth increases, particularly in poorly controlled cases. Studies show that when hyperthyroidism remains uncontrolled, stillbirth rates may climb to 5.6%, compared to much lower rates in well-managed cases.
Thyroid Antibodies Crossing the Placenta and Affecting Newborns
In Graves’ disease, your immune system produces thyroid receptor antibodies (TRAbs) that stimulate your thyroid gland. These antibodies don’t stay in your body. They cross through the placenta into your baby’s bloodstream, where they can stimulate your baby’s thyroid gland the same way they stimulate yours.
Up to 2% of babies born to mothers with Graves’ disease develop neonatal hyperthyroidism because of these transferred antibodies. This means the newborn’s thyroid produces too much hormone, even though the baby’s own immune system isn’t causing the problem. The antibodies from the mother are the culprit.
Neonatal hyperthyroidism often resolves within a few weeks or months as the maternal antibodies gradually clear from the baby’s system. However, while present, these antibodies can cause significant problems. The newborn may experience heart failure as their tiny heart struggles with an accelerated metabolism. Liver function can become impaired, a condition called hepatic dysfunction.
Some babies develop craniosynostosis, where skull bones fuse too early, potentially affecting brain growth. Pulmonary hypertension, or high blood pressure in the lungs, can make breathing difficult. Perhaps most concerning for long-term development, persistent or severe neonatal hyperthyroidism has been linked to intellectual disability in some cases.
Even after birth, healthcare providers need to monitor these babies carefully. The antibodies may persist in the baby’s bloodstream for several months, requiring ongoing evaluation of thyroid function and development.
Medical Risks Measured in Numbers for Uncontrolled Hyperthyroidism
The difference between controlled and uncontrolled hyperthyroidism during pregnancy isn’t subtle. Research provides clear evidence of how much risk increases when the condition isn’t properly managed.
Women with uncontrolled Graves’ disease face up to 16.5 times the risk of preterm delivery compared to those whose condition is well-controlled. That’s not a 16% increase but rather a multiplication of risk by more than sixteen times. Similarly, severe preeclampsia becomes 4.7 times more likely when hyperthyroidism remains uncontrolled.
The risk of delivering a low birth weight baby jumps to 9.2 times higher in women with uncontrolled hyperthyroidism compared to those with non-Graves’ forms of the condition who receive treatment. These aren’t just statistics. They represent real differences in outcomes, real babies who face challenges in their first days, weeks, and months of life because of inadequate thyroid management during pregnancy.
Between 1.5% and 2% of newborns born to mothers with Graves’ disease will experience thyroid-related complications despite treatment. This percentage might seem small, but it means that in a room of 100 babies born to mothers with Graves’ disease, one or two will face these challenges.
Treatment Options and Managing Thyroid Levels During Pregnancy
Early diagnosis makes an enormous difference in outcomes. When hyperthyroidism is identified and treated promptly, most women go on to deliver healthy babies with normal thyroid function. The key lies in achieving balance with medication that’s carefully adjusted throughout pregnancy.
Antithyroid medications work by reducing how much thyroid hormone your body produces. The two main options are propylthiouracil (PTU) and methimazole. Doctors typically prefer PTU during the first trimester because methimazole has been associated with certain birth defects when used early in pregnancy. After the first trimester, providers may switch to methimazole, which some find easier to manage with less frequent dosing.
The goal of treatment isn’t to normalize your thyroid levels to the same range as non-pregnant people. During pregnancy, your thyroid naturally produces more hormone to support your baby’s development, especially in the first trimester before your baby’s thyroid gland starts functioning. Treatment aims to keep your thyroid hormone in the high-normal range for pregnancy, controlling symptoms while avoiding over-treatment.
Over-treatment creates its own problems. If medication suppresses your thyroid too much, your baby receives less thyroid hormone than needed for proper brain development. Fetal hypothyroidism, or inadequate thyroid hormone in the developing baby, can occur if your levels drop too low. This is why treatment requires frequent monitoring and dose adjustments, sometimes every few weeks.
Your healthcare provider will check your thyroid levels regularly throughout pregnancy, adjusting medication doses as your body and pregnancy change. Some women find their hyperthyroidism actually improves as pregnancy progresses, allowing for lower medication doses or even discontinuation in the third trimester. Others need consistent treatment throughout.
Monitoring the Baby’s Health When Mother Has Hyperthyroidism
Beyond managing your own thyroid levels, your healthcare team will monitor your baby’s development more closely than in typical pregnancies. Ultrasounds become particularly important tools for assessing how your baby is growing and whether the thyroid condition is affecting their development.
Ultrasound technicians and physicians look for specific signs that might indicate fetal thyroid problems. They measure the baby’s growth to ensure it matches expected milestones for gestational age. They check the baby’s heart rate, looking for sustained tachycardia that might signal fetal hyperthyroidism. The baby’s neck is examined for signs of goiter, which appears as swelling or enlargement in the neck area.
If your healthcare provider identifies concerning signs, they may recommend additional testing. In some cases, cordocentesis, a procedure where a small amount of blood is drawn from the umbilical cord, can directly measure the baby’s thyroid hormone levels. This invasive test carries risks and is reserved for situations where knowing the baby’s exact thyroid status will change management decisions.
Women with high levels of thyroid receptor antibodies (TRAbs) often receive more intensive monitoring because their babies face higher risk of developing fetal or neonatal thyroid problems. Your doctor may check your TRAb levels during pregnancy to help predict your baby’s risk level.
What Happens to Babies After Birth When Mother Had Hyperthyroidism
The moment of birth doesn’t end concerns about thyroid effects on your baby. Newborns born to mothers with hyperthyroidism, especially Graves’ disease, require careful evaluation in their first days and weeks of life.
Hospital staff will assess your newborn for signs of hyperthyroidism, which can include jitteriness, poor feeding, fast heart rate, excessive sweating, and poor weight gain despite adequate feeding. Blood tests check the baby’s thyroid hormone levels and, in some cases, the level of maternal antibodies still circulating in the baby’s system.
Most babies born to mothers who received adequate treatment during pregnancy are born euthyroid, meaning their thyroid function is normal. These babies typically don’t develop complications and go home on a normal schedule. However, even babies who appear healthy at birth may develop symptoms in the first few weeks of life as maternal antibodies continue affecting their thyroid glands.
Some newborns require treatment with antithyroid medication if their hyperthyroidism causes symptoms or if levels are significantly elevated. This treatment is temporary, lasting only as long as the maternal antibodies remain in the baby’s system, usually a few weeks to a few months. Beta-blockers may be added if the baby’s heart rate stays dangerously elevated.
Follow-up appointments become essential for babies born to mothers with hyperthyroidism. Pediatricians monitor growth, development, and thyroid function during infancy. Most babies whose thyroid problems stemmed from maternal antibodies recover completely once those antibodies clear their system, with no long-term effects on thyroid function or development.
Long-Term Development Concerns for Children Exposed to Hyperthyroidism in the Womb
Research on long-term outcomes offers mostly reassuring news for children whose mothers received adequate treatment for hyperthyroidism during pregnancy. When thyroid levels were well-controlled throughout pregnancy, most children develop normally without cognitive or developmental delays related to the thyroid condition.
However, uncontrolled or severe hyperthyroidism during critical periods of brain development can have lasting effects. The first trimester and early second trimester are particularly crucial, as this is when the baby’s brain is forming its basic structures. Before about 12 weeks of pregnancy, your baby depends entirely on thyroid hormone from your body, as their own thyroid gland hasn’t yet begun functioning.
Neurodevelopmental abnormalities have been documented in cases where hyperthyroidism was severe or poorly controlled. These can range from subtle learning differences to more significant intellectual disabilities. The risk depends on the severity of the thyroid imbalance and how long it persisted during critical developmental windows.
Children who experienced severe neonatal hyperthyroidism face additional risks beyond those from prenatal exposure alone. Prolonged exposure to excessive thyroid hormone after birth can affect bone development, leading to conditions like craniosynostosis where skull bones fuse prematurely. Early identification and treatment of neonatal hyperthyroidism significantly reduces these risks.
For most families, the message is ultimately hopeful. With proper diagnosis, consistent treatment, and careful monitoring, the vast majority of women with hyperthyroidism deliver healthy babies who develop normally. The key is working closely with your healthcare team throughout pregnancy and ensuring your baby receives appropriate monitoring after birth.
Understanding the Medical Terms Related to Thyroid Function in Pregnancy
Medical appointments for hyperthyroidism during pregnancy involve numerous specialized terms that can feel overwhelming. Understanding these terms helps you participate more fully in decisions about your care and your baby’s wellbeing.
Thyroid-stimulating hormone (TSH) is produced by your pituitary gland and tells your thyroid how much hormone to make. In hyperthyroidism, TSH usually measures very low because your body is trying to tell the thyroid to slow down. Free T4 and free T3 measure the actual thyroid hormones circulating in your blood. In hyperthyroidism, these levels are elevated.
Thyroid receptor antibodies (TRAbs), also called TSI (thyroid-stimulating immunoglobulins), are the antibodies that cause Graves’ disease. These antibodies mimic TSH, continuously stimulating your thyroid to produce more hormone. The level of TRAbs helps predict your baby’s risk of developing thyroid problems.
Euthyroid means normal thyroid function, neither too much nor too little hormone. This is the goal of treatment during pregnancy, though the definition of “normal” differs for pregnant women compared to the general population.
Antithyroid drugs (ATDs) include propylthiouracil (PTU) and methimazole, medications that reduce thyroid hormone production. Gestational transient thyrotoxicosis refers to temporary hyperthyroidism in early pregnancy, usually caused by high levels of human chorionic gonadotropin (hCG), the pregnancy hormone. This typically resolves without medication.
Intrauterine growth restriction (IUGR) means the baby isn’t growing as expected in the womb, measuring smaller than appropriate for gestational age. Fetal tachycardia describes a heart rate consistently faster than normal for a fetus, usually defined as above 160 beats per minute sustained over time.
Understanding these terms transforms medical conversations from confusing jargon into information you can use to make informed decisions about your pregnancy care.
The Difference Between Controlled and Uncontrolled Hyperthyroidism During Pregnancy
The distinction between controlled and uncontrolled hyperthyroidism isn’t just academic. It represents the difference between a pregnancy with slightly elevated monitoring needs and one fraught with serious complications.
Controlled hyperthyroidism means your thyroid hormone levels are maintained in the appropriate range for pregnancy through medication, with symptoms minimized or absent. You take your medication as prescribed, attend regular monitoring appointments, and adjust doses as needed based on blood test results. Your healthcare provider sees evidence that treatment is working through both your lab values and how you feel.
In controlled cases, pregnancy outcomes closely resemble those of women without thyroid problems. The risk of complications drops dramatically. Your baby grows appropriately, your blood pressure stays in normal range, and you’re unlikely to experience thyroid-related pregnancy complications. While you still need closer monitoring than someone without a thyroid condition, the actual risk to you and your baby decreases significantly.
Uncontrolled hyperthyroidism means thyroid hormone levels remain elevated despite attempts at treatment, or sometimes because treatment hasn’t been started or consistently followed. This might happen if the condition goes undiagnosed, if medication doses are inadequate, if someone stops taking medication due to side effects, or if the hyperthyroidism is particularly severe and difficult to manage.
The consequences of uncontrolled hyperthyroidism show up clearly in outcome statistics. As mentioned earlier, uncontrolled cases see dramatic increases in risks for preterm delivery, preeclampsia, low birth weight, and stillbirth. These aren’t small differences. They represent meaningful, substantial increases in the likelihood of serious complications.
If you’re struggling with medication side effects or finding it difficult to take medication consistently, talking openly with your healthcare provider can lead to solutions. Adjusting timing, splitting doses, or switching medications might address side effects while still protecting you and your baby from the risks of uncontrolled hyperthyroidism.
Questions to Ask Your Healthcare Provider About Hyperthyroidism and Pregnancy
Being prepared with questions helps you make the most of appointments and ensures you understand your care plan. Here are important questions to consider asking:
- How often will you check my thyroid levels during pregnancy, and what values are we targeting?
- Which antithyroid medication do you recommend for my trimester, and why?
- What symptoms should I watch for that might indicate my medication needs adjustment?
- How will we monitor my baby’s growth and development throughout pregnancy?
- What are my specific risk factors based on my antibody levels and thyroid values?
- Will I need additional ultrasounds or testing beyond routine prenatal care?
- What happens if my baby shows signs of thyroid problems on ultrasound?
- Should I plan to deliver at a hospital with a higher level NICU in case my baby needs additional care?
- What will happen immediately after my baby is born in terms of thyroid monitoring?
- How long will my baby need monitoring after birth, and what signs should I watch for at home?
- If I needed thyroid surgery or radioactive iodine before pregnancy, how does that affect my pregnancy risks?
- Can I breastfeed while taking antithyroid medication?
Your healthcare provider should welcome these questions and take time to explain answers in terms you understand. If you don’t understand an answer, asking for clarification isn’t a sign of weakness. It’s an essential part of being an informed participant in your healthcare.
Why Pregnancy Changes Make Hyperthyroidism More Complicated to Manage
Pregnancy transforms nearly every system in your body, and these changes complicate thyroid management in several ways. Understanding why management is more complex during pregnancy helps explain why you need more frequent monitoring than you might expect.
Normal pregnancy increases thyroid hormone production by about 50%. This happens because your body produces more thyroid-binding proteins, which carry thyroid hormone through your bloodstream. The placenta also produces hormones that stimulate your thyroid. These changes mean “normal” thyroid levels during pregnancy differ from normal levels when you’re not pregnant.
In early pregnancy, human chorionic gonadotropin (hCG), the hormone that pregnancy tests detect, has a structure similar to TSH. High hCG levels can stimulate the thyroid gland, sometimes causing temporary hyperthyroidism even in women without underlying thyroid disease. This complicates diagnosis because providers need to distinguish between gestational transient thyrotoxicosis, which usually doesn’t need treatment, and true hyperthyroidism, which does.
Your baby depends on your thyroid hormone for brain development, especially before their own thyroid starts working around 12 weeks of pregnancy. This dependence means treatment must walk a careful line. Medication needs to lower your thyroid hormone enough to prevent complications for you without lowering it so much that your baby doesn’t receive adequate hormone for development.
As pregnancy progresses, the immune system naturally suppresses somewhat to prevent rejection of the baby, who is genetically different from you. In women with Graves’ disease, this immune suppression often improves the hyperthyroidism, sometimes allowing medication doses to decrease in the second and third trimesters. However, after delivery, the immune system rebounds, and Graves’ disease often flares, requiring increased monitoring and treatment postpartum.
The Connection Between Hyperthyroidism and Other Pregnancy Complications
Hyperthyroidism doesn’t exist in isolation during pregnancy. It interacts with and increases risks for other pregnancy complications, creating a web of interconnected health concerns.
Preeclampsia, characterized by high blood pressure and protein in the urine after 20 weeks of pregnancy, occurs more frequently in women with uncontrolled hyperthyroidism. The exact mechanism isn’t fully understood, but the metabolic stress of excess thyroid hormone appears to affect blood vessel function and the placenta’s health, contributing to preeclampsia development.
Placental abruption, where the placenta separates from the uterine wall before delivery, becomes more likely with hyperthyroidism. This life-threatening complication can deprive the baby of oxygen and cause severe bleeding in the mother. The increased risk likely relates to effects on blood vessels and blood pressure regulation.
Gestational diabetes sometimes coexists with thyroid problems, though the relationship is complex. Thyroid hormone affects how your body processes glucose, and having one endocrine (hormonal) disorder increases the chance of having another.
Hyperemesis gravidarum, severe nausea and vomiting during pregnancy, has links to high hCG levels, which can also cause temporary hyperthyroidism. Distinguishing between these related conditions requires careful evaluation, as treatment approaches differ.
Women with hyperthyroidism who develop any of these complications need particularly careful management, often involving multiple specialists working together to optimize outcomes for both mother and baby.
Planning Future Pregnancies After Having Hyperthyroidism
If you’ve had hyperthyroidism in one pregnancy, you’ll naturally wonder about future pregnancies. The good news is that with proper planning and management, many women with hyperthyroidism go on to have multiple successful pregnancies.
Before trying to conceive again, work with your endocrinologist to optimize your thyroid levels. Ideally, your hyperthyroidism should be well-controlled for several months before pregnancy. This gives your body time to stabilize and establishes a good baseline for the increased demands of pregnancy.
If you took radioactive iodine to treat hyperthyroidism, doctors recommend waiting at least six months before trying to conceive. This allows time for radiation to completely clear your system and for your thyroid function to stabilize, whether in the hypothyroid range requiring replacement hormone or in a euthyroid range.
If you had thyroid surgery, you may now be hypothyroid and taking thyroid hormone replacement. This actually simplifies management in some ways, as thyroid hormone replacement is easier to adjust during pregnancy than antithyroid medication, and poses no risk to the baby.
Your TRAb levels matter for future pregnancy planning. If you still have elevated thyroid receptor antibodies, even if your own thyroid is no longer functioning due to surgery or radioactive iodine treatment, those antibodies can still cross the placenta and affect your baby. Measuring antibody levels before pregnancy helps assess risk and plan appropriate fetal monitoring.
Each pregnancy is different, and thyroid management may differ between pregnancies even in the same woman. Previous experience provides valuable information but doesn’t guarantee the next pregnancy will follow the same pattern.
How Treatment During Pregnancy Differs From Treatment When Not Pregnant
Managing hyperthyroidism during pregnancy requires different approaches than treatment in non-pregnant individuals. These differences exist because of the need to protect the developing baby while treating the mother.
Medication choice changes. While methimazole is commonly used outside pregnancy, doctors often prefer propylthiouracil during the first trimester due to concerns about methimazole-associated birth defects when used early in pregnancy. This may mean switching medications if you become pregnant while taking methimazole.
Target thyroid levels differ. Outside pregnancy, the goal is typically to bring thyroid hormone levels to the mid-normal range. During pregnancy, targets are higher, keeping free T4 in the upper normal range for pregnancy to ensure the baby receives adequate hormone while controlling maternal symptoms.
Radioactive iodine, a common treatment for hyperthyroidism outside pregnancy, is absolutely contraindicated during pregnancy and breastfeeding. The radiation would damage the baby’s thyroid gland and expose the baby to harmful radiation. If you’re considering radioactive iodine treatment, you must avoid pregnancy for at least six months afterward.
Thyroid surgery, another treatment option, is rarely performed during pregnancy. If absolutely necessary, surgery is typically scheduled for the second trimester, when risks to the pregnancy are lowest. Most cases can be managed medically, avoiding the need for surgery during pregnancy.
The frequency of monitoring increases dramatically during pregnancy. While someone not pregnant might have thyroid levels checked every few months once stable, pregnant women often need monthly or even more frequent monitoring, especially early in pregnancy and after any dose change.
Practical Steps for Managing Daily Life With Hyperthyroidism During Pregnancy
Beyond medical management, daily life with hyperthyroidism during pregnancy involves practical adjustments that help you feel better and support your health and your baby’s development.
Take medication consistently at the same time each day. Setting a phone alarm or linking medication to a daily routine like brushing your teeth helps establish consistency. Antithyroid medications work best when blood levels stay steady, which requires regular dosing.
Keep all scheduled appointments, even when you’re feeling well. Your healthcare provider checks more than just how you feel. Blood tests reveal what’s happening with thyroid levels before symptoms develop, allowing for proactive dose adjustments rather than reactive crisis management.
Communicate with your healthcare team about symptoms. Feeling more tired than you think you should, noticing a rapid heartbeat, having trouble sleeping, or feeling excessively warm can signal that medication needs adjustment. Don’t wait for your next scheduled appointment if concerning symptoms develop.
Maintain adequate nutrition despite the increased metabolic rate of hyperthyroidism. Your body burns calories faster than it should, and pregnancy requires extra nutrition. Work with a nutritionist if you’re having trouble maintaining appropriate weight gain during pregnancy.
Manage stress through techniques like prenatal yoga, meditation, or simply taking breaks when you need them. Stress doesn’t cause hyperthyroidism, but it can worsen symptoms and potentially affect thyroid levels.
Stay hydrated, especially if you’re sweating more than usual due to hyperthyroidism. Pregnancy increases fluid needs anyway, and hyperthyroidism compounds these needs.
Build a support system of people who understand what you’re managing. Whether that’s family, friends, online support groups, or a therapist, having people to talk with about the emotional aspects of managing a high-risk condition during pregnancy makes the journey less isolating.
Moving Forward With Hyperthyroidism and Pregnancy
Hyperthyroidism during pregnancy demands attention, monitoring, and consistent treatment, but it’s also a condition that can be successfully managed. The difference between good and poor outcomes rests largely on early diagnosis and maintaining control of thyroid levels throughout pregnancy. When treatment keeps thyroid hormone in the appropriate range, most women with hyperthyroidism deliver healthy babies who develop normally.
If you’re pregnant with hyperthyroidism or planning pregnancy, focus on building a strong relationship with healthcare providers who understand both thyroid management and high-risk obstetrics. The statistics about uncontrolled hyperthyroidism are sobering, but they also point the way forward. Proper control dramatically reduces risks for you and your baby. With careful monitoring, appropriate medication adjustments, and attention to both your wellbeing and your baby’s development, most families navigate hyperthyroidism during pregnancy successfully and welcome healthy newborns.
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Originally published on January 23, 2026. This article is reviewed and updated regularly by our legal and medical teams to ensure accuracy and reflect the most current medical research and legal information available. Medical and legal standards in New York continue to evolve, and we are committed to providing families with reliable, up-to-date guidance. Our attorneys work closely with medical experts to understand complex medical situations and help families navigate both the medical and legal aspects of their circumstances. Every situation is unique, and early consultation can be crucial in preserving your legal rights and understanding your options. This information is for educational purposes only and does not constitute medical or legal advice. For specific questions about your situation, please contact our team for a free consultation.
Michael S. Porter
Eric C. Nordby